The KORAL brand became the winner of the Crystal Emblem of European Trusted Brands 2012 and 2013.
The KORAL brand gained the highest ratings in 3 categories, i.e. value for money, strong image, understanding of Customer needs - obtaining the highest total result in its category - 23.06 points (out of 25).
The European Trusted Brands is the biggest European consumer research that aims at defining the level of trust that Europeans place in values, institutions and brands. The research has been conducted for the twelfth time, in 15 countries. For 12 years the research has been organized by Reader’s Digest Publishing House.